On food storing 1

On food storing (Email 1 of 5)

Intro (February 2019):

I originally wrote this almost a year ago as one of my first email sequences to my subscribers.

Many times I promised myself to update it, add more stuff to it and convert it into an article or some .pdf so more people could read it.

But by the end of 2018, while working on my little goal list for the new year, I asked myself if the untraditional format - an email sequence - is really an obstacle to publishing what I want to say?

Sometimes it is not about the right answer, but about the right question.

So instead of postponing a little bit more (probably until my baby starts going to college), I have decided to simply post the original emails here.

Below you will find 5 emails I used to send to my subscribers.

I changed nothing (because there is no need to - the information I want to share with you is still 100% relevant).

I only added a few paragraphs from the cheese experts I got to know last fall.

I hope you enjoy this.

It's my approach to food storing and keeping it fresh for longer.

TIP: Start with the email #1 and keep on reading in order, as it was written. You will do a great disservice for yourself if you skip as you will miss out on useful content.


Austeja here.

In the next few days I will be sending you the following emails:

When you get those emails, open and read them. 

Each of it will be a little piece of information that will change the way you treat your food. 

It will take you about 3 minutes to read each email. 

At the end of this educational email series, you will understand my approach to storing food.

For quite a while I've held back from sharing this with the public.

The reason is pretty simple.

It took me quite some time (to say the least) to gather all this information.

Not to mention the months of trying out all the methods by myself and getting rid of the ones that simply were not working for me. 

And the only reason I have finally decided to share my really effective approach to food storing is that of a pretty selfish reason. 

Not hiding anything from you 🙂 

I want more people to be exposed to my product. 

The thing is: the biggest objection for not investing in it is...

"I do not store food"


Yes, you do.

We all store food, even when it is for a day or two.

Putting a bunch of lettuce in your fridge even for a day counts as food storing. 

If you say you do not store food, it only means that you do it unconsciously and that you do it definitely wrong.

If you do not realize that you store food, well, then there is no way for you to enjoy the benefits of my product.

I get it.

So in the next week, I am going to make you an expert in storing your food so it lasts longer and tastes better. 

The info I am sharing with you will make you throw away less food.

It will also inspire you to purchase better quality products as you will finally know how to handle them. 

You will start eating fresh. 

And eating fresh food should be your #1 priority, no matter who you are and what you do in life.


But first, I’m going to eliminate a few myths that might be stuck in your head.

Then I’ll present you with my approach to food storing.

I have a tagline I’ve associated with my beeswax wraps:


The ‘love food’ part is what Cerawrap is all about.

Cerawrap is perfect for you if you do love food. 

But it cannot do the magic if you don't know how to handle it.

So, let’s begin.

I can distinguish two main myths with food storing that are floating around.

The reason why is simple:

Nobody truly cares how you handle food after you bought it, because, well, you bought it. 

Money changed hands. 

The deal is done. 

What you do with it later is not in the interest of a seller. 

Why bother educating people on how to prolong the life of such a commodity as food?

Food spoils fast. 

And the faster it goes bad, the more of it a customer (=you) has to buy. 

The cycle of economics goes on. 

The lack of information creates demand for their stuff. 


Purchasing high-quality food automatically guarantees that you can enjoy high product value.

Well, that is simply not true. Not even close.

The thing is - and you won't hear it from the retailers - most of the product packaging that you bought your food in the stores is not created for storing. 

With me so far?

The shiny lettuce plastic wrap is designed so the customers could see and admire the green leaves. 

The paper sleeve with the transparent plastic window is created to keep your bread relatively clean until you pay for it and leave the mall. 

And that little plastic window is actually not for you. 

It is for the cashier, so he could see what’s inside the bag when you pay for your groceries.

The plastic wrap your cheese is rolled up in is for the purpose of keeping that little piece of cheese clean until you bring it home. 

That’s it.

It is simply not designed to keep your food at their best for days.

It is not the seller's purpose.

The purpose is to sell. 

And after the sale is done, boom. 

It is you who has to take care of it.


(btw: this is closely related to myth #1)

In my experience (almost all) food storage products ultimately fail to do the most important thing.

They don't keep your food fresh.

Let that sink in for a moment. 

The market offers countless options of plastic boxes, plastic jars, containers and all kinds of (expensive) devices created to tackle the food storing problem. 

The majority of manufacturers who produce those products presume that their customer only needs one thing.

To put their food into some box to keep it relatively separated. 

So this is what they do.

They produce all kinds of boxes or plastic bags and plastic wraps and sell it as a food storing option.

Keeping the food fresh? 

'That is not even in our goals'

And it is not in the goals of - let me be realistic - the majority of people.

What about yourself?

Are you ready to know a little bit more?